Press

Everything you need to write about BePurple.

Logos, brand assets, team photography, company boilerplate, and media coverage — all downloadable, no form and no email required.

Media inquiries Christian Byza, Founder & CEO [email protected]

Brand assets

Logos, ready to place

The BePurple mark is a single horizontal wordmark lockup. Variants differ by colour, not by shape. Every preview below is the real file — right-click and save it, or use the direct links.

./bepurple — Purple

The default. Works on dark and light backgrounds.

./bepurple — Black

Light backgrounds, print, single-color contexts

./bepurple — White

Dark photography, video overlays, dark partner decks

p0 — Product logo

Articles about the p0 product specifically

Guidelines

Using the wordmark

Do

Keep clear space around the wordmark on all sides equal to the height of the ./ mark.
Use the purple or white wordmark on dark backgrounds, and the black wordmark on light backgrounds.
Use the SVG whenever the medium supports vector — print, large displays, and any size above the supplied raster resolution.
Keep the wordmark at least 120px wide on screen, or 25mm wide in print.
Place the wordmark over a plain, high-contrast area when it sits on a photograph.
Write the company name as "BePurple" in prose, even though the wordmark itself reads ./bepurple.

Don't

Don't recolor the wordmark or apply gradients — use only the supplied purple, black, and white variants.
Don't stretch, squash, skew, or rotate the wordmark; scale it proportionally.
Don't add drop shadows, outlines, glows, or other effects.
Don't place the wordmark on a busy photograph or a low-contrast background.
Don't recreate or re-typeset the wordmark — always use the supplied files.
Don't combine the wordmark with other logos, taglines, or icons to form a new lockup.

Boilerplate

Boilerplate & fast facts

Approved company descriptions and the details journalists ask for most. Use either block verbatim.

Short boilerplate

BePurple is an AI-powered software engineering company that uses AI coding agents to build and ship production software for its clients, from specification through deployment.

Long boilerplate

BePurple is an AI-powered software engineering company. It uses AI coding agents to handle the full software lifecycle — from specification to deployed production code — for teams that want to move faster than traditional hiring or agency models allow. Its product, p0, gives engineering teams direct access to that workflow. Companies can also work with a BePurple Forward Deployed Engineer, embedded on site to onboard and train their team on the AI-powered development workflow. BePurple, Inc. is headquartered in San Francisco, California, and is led by founder and CEO Christian Byza.